Amazon Now scales to 100 cities as essentials hit half of India orders
Amazon India says everyday essentials now account for 50% of orders, growing 30% YoY. It is scaling Amazon Now to 100 cities with 1,000 micro-fulfilment centres and 100 Urban Fulfilment Centres, backed by ₹4,800 crore committed since 2025, intensifying the fight with Blinkit, Zepto and Instamart.
Amazon India says half of orders are now everyday essentials, growing 30% YoY. It is scaling Amazon Now quick commerce to 100 cities with 1,000 micro-fulfilment centres and 100 Urban Fulfilment Centres, intensifying competition with Blinkit, Zepto, Instamart.
Why this matters
Builds on Amazon's stated 2026 plan to take quick-commerce to 100+ cities and its Tier-II/III surge during Prime Day, signalling a sharper essentials and speed bet against Blinkit and Zepto.
Omni-channel activity steady at 387 signals over the last 90 days.
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