Amazon Now launches 30-minute grocery delivery across five US metros, scaling to tens of millions by year-end
Amazon's new sub-30-minute service goes live in Atlanta, Dallas-Fort Worth, Philadelphia and Seattle, leveraging smaller urban fulfillment nodes. Pharmacy kiosks will stock Ozempic for same-day delivery, signaling a deeper push into health-adjacent quick commerce on top of last year's 8 billion item run-rate.
Amazon launched 'Amazon Now,' a 30-minute grocery and essentials delivery service in five US cities, planning expansion to tens of millions of users by year-end. Service uses smaller urban fulfillment centers; pharmacy kiosks will stock Ozempic with same-day delivery.
Why this matters
Extends Amazon's omni-channel push following 1Q26 growth momentum and Alexa+ conversational shopping rollout, layering health-adjacent quick commerce onto its same-day infrastructure.
Omni-channel activity holding steady at 28 signals over the last 90 days.