Amazon Music India unbundles from Prime, launches ₹99 standalone tier to chase Spotify
Amazon Music India is decoupling from Prime with standalone plans at ₹99/month for members and ₹119/month for non-members, plus a free ad-supported tier next month. The pivot targets 14M Indian subscribers in a market dominated by Spotify and YouTube Music, betting on India's nascent paid streaming growth.
Amazon Music India unbundled from Prime, launching ₹99/month plans for members and ₹119 for non-members to challenge Spotify in India.
Business Standard · Companies · 6/2/2026, 3:18:02 AM · Ask about this →