Amazon Music India unbundles from Prime, launches ₹99 standalone tier to chase Spotify
Amazon Music India is decoupling from Prime with standalone plans at ₹99/month for members and ₹119/month for non-members, plus a free ad-supported tier next month. The pivot targets 14M Indian subscribers in a market dominated by Spotify and YouTube Music, betting on India's nascent paid streaming growth.
Amazon Music India launches standalone tiers at ₹99/month for Prime members and ₹119/month for non-Prime, with an ad-supported free service next month, pivoting beyond Prime to chase India's nascent paid streaming growth against Spotify and YouTube.
Why this matters
Amazon Music India is restructuring its India strategy, splitting from Prime with a 3-tier model that undercuts Spotify, signaling a bet on independent paid streaming growth beyond the Prime bundle.
Retail-brand signals steady at 847 over the last 90 days.
Also reported by
- Business Standard · Companies — 2h after first sighting