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Amazon Music India splits from Prime with 3-tier model, undercuts Spotify at ₹99

Amazon Music India unbundles from Prime, launching free ad-supported, Prime ad-included, and Unlimited tiers (₹99 Prime/₹119 non-Prime) from June 2. Move targets 178M streaming audience and 14M paid subs in a market growing 37% YoY, directly challenging Spotify and JioSaavn.

Amazon Music India splits from Prime June 2 with three tiers, pricing Unlimited at ₹99 to undercut Spotify in a 178M-user market.

Mint · Industry · 6/2/2026, 2:51:59 AM · Ask about this →

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