Amazon launches 'most aggressive' India expansion, betting $35B on quick commerce by 2030

Amazon enters its most aggressive India phase, committing $35 billion by 2030 atop nearly $40 billion already invested. The push scales Amazon Now quick commerce across 100 cities and 1,000 micro-fulfillment centres, taking on Blinkit (44%+ share), Zepto (31%) and Swiggy Instamart (24%).

— Filed Tue, 30 Jun, 2026, 02:35 IST · Source Financial Express · BrandWagon · Updated

Amazon enters its most aggressive India expansion phase, investing $35 billion by 2030 to scale Amazon Now quick commerce across 100 cities and 1,000 micro-fulfillment centres, challenging Blinkit, Zepto and Instamart.

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