Amazon India to add 100+ premium beauty brands in 2026 as tier-2/3 cities drive over half of demand
Amazon is doubling down on premium beauty with 100+ international launches in 2026, including Dolce & Gabbana and Laura Mercier. Tier-2/3 cities like Thrissur, Guwahati and Kolhapur now contribute 50%+ of premium demand, with the category growing 50% YoY in a $23bn BPC market projected to hit $40bn by 2030.
Amazon India is expanding its premium beauty portfolio with 100+ new international brands launching in 2026, including Dolce & Gabbana and Laura Mercier, betting on tier-2/3 cities driving over 50% of premium demand amid 50% YoY category growth.