Amazon India stacks 100 premium beauty brands as Nykaa, Tira fight for prestige shelf

Amazon is onboarding Dolce & Gabbana, Laura Mercier and Paula's Choice among 100 new international labels, lifting its premium beauty roster to 200+. Category is up 50% YoY with over half of demand from smaller cities, framing a battle with Nykaa and Tira ahead of a $40B beauty market by 2030.

Amazon is onboarding Dolce & Gabbana, Laura Mercier and Paula's Choice among 100 new international labels, lifting its premium beauty roster to 200+. Category i

Mint · 5/21/2026, 11:11:32 AM · Ask about this →

Amazon India + Amazon Now + Dolce & Gabbana + Laura Mercier + Nykaa + Paula's Choice + Tira +