Amazon India stacks 100 premium beauty brands as Nykaa, Tira fight for prestige shelf
Amazon is onboarding Dolce & Gabbana, Laura Mercier and Paula's Choice among 100 new international labels, lifting its premium beauty roster to 200+. Category is up 50% YoY with over half of demand from smaller cities, framing a battle with Nykaa and Tira ahead of a $40B beauty market by 2030.
Amazon India is adding 100 international premium beauty brands including Dolce & Gabbana, Laura Mercier and Paula's Choice, intensifying competition with Nykaa and Tira as premium beauty grows 50% YoY, with over half the demand from smaller cities.
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