Amazon India reflects on a decade of building durable commerce
Amazon India GM Shilpi Barkam shares lessons from ten years of delivering in India, focusing on what it takes to build durable, resilient commerce in the market.
Amazon India GM Shilpi Barkam shares lessons from a decade of delivering in India, focusing on building durable commerce in the market.
Why this matters
The reflection lands as Amazon India expands infrastructure and product lines, including a ₹168 crore Bhiwandi warehouse lease and a Fire TV Stick HD launch, while AI-tool users show 3x higher purchase intent.
Retail-company theme is accelerating, up +698700% QoQ.