Amazon Fashion’s Next Gen Store sees 3× growth in Gen Z shoppers in India
Amazon Fashion says its Next Gen Store has tripled its Gen Z shopper base since launching in 2023, with growing demand from Tier-2 cities. The platform lists more than 340 brands and 2 million products.
Amazon Fashion’s Next Gen Store has recorded threefold Gen Z shopper growth in India, with rising Tier-2 city purchases. The platform offers over 340 brands and 2 million products, expanding access to trend-led apparel beyond metro markets.
Why this matters
Amazon Fashion’s Gen Z growth follows its recent use of Rufus, Lens and “Wear It With” features during its 18th Wardrobe Refresh Sale, signaling a broader push to improve fashion discovery and recommendations.
Retail-company signals are accelerating, up 1,013,500% QoQ.