Gen Z to drive 45% of India's $250B e-commerce by 2030 as funnel collapses into creator-led loops
Deloitte-Google pegs 220M Gen Z shoppers reshaping retail: Amazon Fashion's Gen Z share jumped to 52% from 30%, Myntra is ~50% Gen Z, creator-led GMV heads to $25B and quick commerce to $50B by 2030. AR lifts revenue 20%, AI boosts profitability 30-35%.
Deloitte-Google report says Gen Z (220M) will drive 45% of India's e-commerce spend by 2030, pushing the market to $250B. Amazon Fashion, Myntra, Nykaa, Shein realigning around creator-led, quick commerce and AR-driven non-linear shopping loops.
Why this matters
Reinforces Myntra's Gen Z tilt after recent signals showing it captures half of India's online fashion-beauty buyers, posted 17x FY25 profit jump to Rs 548 cr, and expanded M-Now 30-min delivery to 11 cities.
Omni-channel signals steady at 67 in last 90 days as creator loops and quick commerce reshape funnels.