Gen Z to drive 45% of India's $250B e-commerce by 2030 as funnel collapses into creator-led loops
Deloitte-Google pegs 220M Gen Z shoppers reshaping retail: Amazon Fashion's Gen Z share jumped to 52% from 30%, Myntra is ~50% Gen Z, creator-led GMV heads to $25B and quick commerce to $50B by 2030. AR lifts revenue 20%, AI boosts profitability 30-35%.
Gen Z to drive 45% of India's $250B e-commerce by 2030; Myntra now ~50% Gen Z as creator-led loops and quick commerce reshape the funnel.
ET Small Business · 5/18/2026, 9:12:48 AM · Ask about this →