Amazon India onboards 100+ premium beauty brands as tier 2/3 demand tops 50%
Amazon India is widening its premium beauty shelf with 100+ international brands including Dolce & Gabbana, Laura Mercier, Elemis and Urban Decay, citing 50% YoY premium growth and 2x K-beauty traction. Over half of demand now originates from tier 2/3 cities like Thrissur, Patiala and Guwahati, with Amazon Now extending same/next-day delivery.
Amazon India is adding 100+ premium international beauty brands this year, citing 50% YoY growth in premium beauty and over half of demand coming from tier 2/3 cities, while expanding Amazon Now same/next-day delivery.