Amazon India onboards 100+ premium beauty brands as tier 2/3 demand tops 50%

Amazon India is widening its premium beauty shelf with 100+ international brands including Dolce & Gabbana, Laura Mercier, Elemis and Urban Decay, citing 50% YoY premium growth and 2x K-beauty traction. Over half of demand now originates from tier 2/3 cities like Thrissur, Patiala and Guwahati, with Amazon Now extending same/next-day delivery.

Amazon India is widening its premium beauty shelf with 100+ international brands including Dolce & Gabbana, Laura Mercier, Elemis and Urban Decay, citing 50% Yo

The Hindu BusinessLine · 5/21/2026, 10:16:29 AM · Ask about this →

Amazon India + Aveda + Dolce & Gabbana + Elemis + La Roche Posay + Laura Mercier + Urban Decay +