Amazon India commits Rs 10 cr to scale Local Shops kirana programme beyond 5,000 sellers
Amazon is expanding its Local Shops initiative past the current 5,000 retailers in 100+ cities, adding apparel, jewellery and toys categories. The Rs 10 crore push intensifies the kirana-tie-up race with Flipkart and JioMart as platforms court neighbourhood stores for last-mile reach.
Amazon India is investing Rs 10 crore to expand its Local Shops programme, onboarding more kiranas and retailers beyond the existing 5,000 sellers across 100+ cities, adding new categories like apparel, jewellery and toys amid kirana-tie-up competition from Flipkart and JioMart.
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- Moneycontrol — Same time