Amazon India bets on Tier 2/3 premium beauty boom; to add 100+ brands in 2026
Premium beauty sales on Amazon India jumped 50% YoY, with over half of demand from Tier 2/3 cities like Thrissur, Dehradun, Patiala, Guwahati and Kolhapur. K-beauty and French pharmacy lines doubled, Middle Eastern fragrances tripled. Platform plans 100+ new premium brands in 2026, including Dolce & Gabbana and La Roche Posay.
Amazon India reports premium beauty sales up 50% YoY, with over half of demand now from Tier 2/3 cities like Guwahati, Dehradun and Patiala. It plans to add 100+ premium brands in 2026, including Dolce & Gabbana and La Roche Posay.