Amazon India bets on Tier 2/3 premium beauty boom; to add 100+ brands in 2026

Premium beauty sales on Amazon India jumped 50% YoY, with over half of demand from Tier 2/3 cities like Thrissur, Dehradun, Patiala, Guwahati and Kolhapur. K-beauty and French pharmacy lines doubled, Middle Eastern fragrances tripled. Platform plans 100+ new premium brands in 2026, including Dolce & Gabbana and La Roche Posay.

Premium beauty sales on Amazon India jumped 50% YoY, with over half of demand from Tier 2/3 cities like Thrissur, Dehradun, Patiala, Guwahati and Kolhapur. K-be

Business Today · Latest · 5/23/2026, 2:31:53 AM · Ask about this →

Amazon India + Aveda + Dolce & Gabbana + Elemis + La Roche Posay + Laura Mercier + Urban Decay +