Amazon India bets $35B over 5 years to challenge Blinkit, Zepto and Instamart in quick commerce
Amazon Now expands to 100 new cities backed by 1,000+ micro-fulfilment centres, as Amazon India commits $35 billion over five years to close the gap with India's quick commerce leaders and double its Prime base by 2026.
Amazon India is committing $35 billion over five years to scale quick commerce, expanding Amazon Now to 100 new cities and 1,000+ micro-fulfilment centres to challenge Blinkit, Swiggy Instamart and Zepto, while doubling Prime base by 2026.