Amazon India arms 1.7 Mn sellers with GenAI assistant ahead of Prime Day

Seller Assistant, a 24/7 GenAI chatbot, automates listings, inventory and ad ops for 1.7 Mn merchants — claiming 70% effort cuts and 10% fewer listing errors. Move escalates AI seller-tool race with Flipkart, Meesho and Snapdeal as marketplaces fight for SMB loyalty.

— Filed Mon, 15 Jun, 2026, 08:03 IST · Source Inc42 · Updated

Amazon India launches Seller Assistant, a 24/7 GenAI chatbot for 1.7 Mn merchants to automate listings, inventory and ads ahead of Prime Day, intensifying AI seller-tool competition with Flipkart, Meesho and Snapdeal.

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