Amazon India Arms 1.7 Mn Sellers With AI Assistant Ahead Of Prime Day

Amazon India has rolled out an AI-powered Seller Assistant to its 1.7 Mn merchant base, automating onboarding, catalog creation, inventory and cross-border listings with claims of 70% lower operational effort. Move escalates the merchant-AI race against Flipkart, Meesho and Snapdeal as marketplaces chase a $300 Bn opportunity by 2030.

— Filed Mon, 15 Jun, 2026, 01:04 IST · Source Inc42 · Buzz · Updated

Amazon India rolls out AI-powered Seller Assistant to 1.7 Mn sellers ahead of Prime Day, automating onboarding, catalog creation, inventory and cross-border expansion, claiming 70% lower operational effort as Flipkart, Meesho, Snapdeal race on merchant AI.

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