Amazon India: AI-tool users 3x more likely to buy as usage triples YoY
Amazon's shopping director Kishore Thota says customers using AI tools like Rufus, Lens AI and Quick View convert at 3x the rate, with India usage tripling year-on-year. Backed by Andy Jassy's additional $13 billion India commitment, lifting total investment toward $48 billion by 2030.
Amazon India's shopping director says AI-tool users are 3x more likely to purchase, with India usage tripling YoY. Amazon deploys Rufus, Lens AI, and Quick View, backed by Andy Jassy's additional $13 billion India investment, totaling nearly $48 billion by 2030.