Amazon commits $35B to India through 2030, scaling Amazon Now to 100 cities to fight Blinkit and Zepto
Amazon enters its most aggressive India phase, pledging $35 billion by 2030 atop nearly $40 billion already invested. The retailer is expanding quick-commerce arm Amazon Now to 100 cities with 1,000 micro-fulfillment centres, directly challenging Blinkit (44% share), Zepto (31%) and Swiggy Instamart (24%).
Amazon launches its most aggressive India expansion, committing $35 billion by 2030, scaling quick-commerce platform Amazon Now to 100 cities with 1,000 micro-fulfillment centres to challenge Blinkit, Zepto, Instamart and Flipkart.
Why this matters
Builds on Amazon's declared 'most aggressive phase of expansion' in India and its $35B quick-commerce bet, while Ekart and Amazon logistics networks open to external brands like IKEA and Nykaa.
Omni-channel holding steady with 489 signals in the last 90 days.