Amazon Bets on Prime, Widest Assortment to Crack India's Q-Commerce Race

Amazon India Country Head Samir Kumar says quick commerce leadership is 'a matter of time.' Amazon Now is live in 12+ cities with plans to scale to 100+ cities and 1,000 micro-fulfillment centers, targeting a $35B q-comm market by 2030 against incumbents Blinkit, Zepto and Instamart.

— Filed Mon, 8 Jun, 2026, 12:47 IST · Source The Hindu BusinessLine · Updated

Amazon India Country Head Samir Kumar says becoming quick commerce leader is a matter of time, betting on Prime and widest assortment. Amazon Now is live in 12+ cities, expanding to 100+ cities and 1,000 micro-fulfillment centers.