Amazon Beautyverse 2026: Vitamin C searches up 35X, men's skincare grows 1.3X in India
Amazon India's Beautyverse 2026 reveals ingredient-led discovery surging (Vitamin C 35X, Retinol 8X YoY), men's skincare rising 1.3X, and premium beauty growing 1.5X YoY with 50%+ demand from Tier 2/3 cities. Creator-led discovery and Middle Eastern fragrances (3X) reshape India's beauty market.
Amazon India's Beautyverse 2026 event reveals India's beauty shift: surging ingredient-led searches (Vitamin C 35X, Retinol 8X), growing men's skincare (1.3X), premiumisation driven by Tier 2/3 cities, creator-led discovery, and rising K-beauty and Middle Eastern fragrance demand.
Why this matters
Beautyverse 2026 deepens Amazon India's category bets as it commits $48B to India and scales kirana Local Shops, signaling investment in discovery and Tier 2/3 demand beyond its quick-commerce push.
Retail-brand signals steady at 2,040 over the past 90 days.