Akbarallys taps sensory retail to make supermarket visits more memorable
A retail-marketing analysis highlights Akbarallys’ Juhu store, where fresh juice via Zummo and other sensory cues are positioned as repeat-visit drivers—pointing to a footfall strategy that extends beyond discounts and loyalty programmes.
A retail-marketing commentary argues that supermarkets need distinctive “Footfall Strikers” beyond pricing and loyalty, citing sensory experiences such as fresh juice, roasted sweet potatoes and preservative-free yogurt to drive repeat visits.
Why this matters
Akbarallys recently spotlighted fresh-food “Footfall Strikers” for supermarket visits. The Juhu store’s fresh-juice and sensory-cue approach extends that focus on fresh food as a reason for shoppers to return.
Footfall remains steady, with 575 signals recorded in the past 90 days.