Akbarallys spotlights fresh-food ‘Footfall Strikers’ for supermarket visits

A retail marketing commentary argues supermarkets can build repeat footfall with distinctive fresh-food draws—such as fresh juice, roasted sweet potatoes and preservative-free yogurt—rather than relying solely on price promotions and loyalty programmes.

— Filed Tue, 4 Aug, 2026, 10:11 IST · Source ET BrandEquity · Updated

A retail marketing commentary argues that supermarkets need distinctive “Footfall Strikers,” such as fresh juice, roasted sweet potatoes or preservative-free yogurt, to drive repeat visits beyond pricing, promotions and loyalty programs.

Why this matters

No related recent Akbarallys signals are provided. The commentary frames fresh-food differentiation as an alternative to relying mainly on promotions and loyalty programmes for repeat visits.

Footfall is steady, with 574 signals in the past 90 days; no QoQ figures are provided.