Ajmal plots 170+ exclusive stores by end-2026, doubling down on Tier 2/3 India
The 75-year-old Oud-led fragrance house is scaling its exclusive-store footprint past 170 by end-2026, pushing into Ajmer, Jaipur, Aurangabad, Varanasi, Bareilly, Lucknow, Thrissur and Kochi with experiential retail and in-store fragrance consultations.
Fragrance house Ajmal plans to expand to 170+ exclusive stores in India by end-2026, focusing on Tier 2/3 cities with experiential retail, fragrance consultations and Oud-led offerings across Rajasthan, Maharashtra, UP and Kerala.
Why this matters
Reinforces Ajmal's stated 170+ exclusive-store target by 2026, with sharper detail on Tier 2/3 city rollout and experiential retail format featuring fragrance consultations.
Store-opening activity steady at 72 signals in the last 90 days.