Ajmal eyes 170+ exclusive stores by 2026, doubles down on Tier 2/3 India
The 75-year-old fragrance house is scaling its experiential retail playbook—Oud-led assortments, in-store consultations—across Ajmer, Jaipur, Aurangabad, Varanasi, Bareilly, Lucknow, Thrissur and Kochi. The bet: premium perfume demand is migrating beyond metros into smaller-city malls.
Fragrance house Ajmal plans 170+ exclusive stores in India by end-2026, focused on Tier 2/3 cities. Recent openings span Rajasthan, Maharashtra, UP, and Kerala malls, leveraging an experiential retail model with consultations and Oud-led premium assortments.
Why this matters
Ajmal is operationalizing a Tier 2/3 expansion thesis, pairing scale (170+ doors) with experiential retail—Oud-led ranges and consultations—rather than relying on metro flagships or wholesale distribution.
Store-opening activity steady at 70 signals in the last 90 days.