AI media tools automate 60-80% of digital ad buying at Indian agencies

Madison's MbrAIn and Godrej's MASH are reshaping ad planning in India, with programmatic now 42% of digital spend. Agency hierarchies are flattening as 15-25% of overall workflows and up to 80% of biddable digital buying shift to automation.

Madison's MbrAIn and Godrej's MASH automate 60-80% of biddable digital ad buying in India, with programmatic at 42% of digital spend.

Financial Express · BrandWagon · 5/20/2026, 6:55:36 PM · Ask about this →

Madison Media + Godrej Consumer Products + Havas Media India + Hector + Lenskart + Lodestar UM +