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AI media tools automate 60-80% of digital ad buying at Indian agencies
Madison's MbrAIn and Godrej's MASH are reshaping ad planning in India, with programmatic now 42% of digital spend. Agency hierarchies are flattening as 15-25% of overall workflows and up to 80% of biddable digital buying shift to automation.
Financial Express · BrandWagon · 5/20/2026, 6:55:36 PM