AI apps and UPI accelerate India's digital commerce shift
India Digital Behaviour Report flags AI apps and UPI transactions as twin engines reshaping consumer behaviour. Continued growth in payment rails and AI-led discovery has direct implications for retail checkout, personalisation and omni-channel strategy.
India Digital Behaviour Report highlights how AI apps and UPI transactions are reshaping India's digital landscape, signaling continued growth in payment rails and AI-driven consumer behavior relevant to retail and commerce.