Abercrombie & Fitch opens first Philippines store at SM Mall of Asia
A&F's Manila debut anchors a wider Asia push, with new franchise deals in India via Myntra Jabong and fresh openings in Jakarta and Hong Kong. APAC sales hit US$46.5M in Q1, up 24% YoY, signaling the brand's most aggressive regional rollout in years.
Abercrombie & Fitch opened its first Philippines store at SM Mall of Asia, part of broader Asia expansion that includes a franchise tie-up with Myntra Jabong India to grow its India footprint alongside Jakarta and Hong Kong openings.
Why this matters
The Manila debut extends A&F's APAC push alongside India, Jakarta, and Hong Kong openings, while category bets like the Sperry footwear capsule are already outperforming internal benchmarks.
Store openings remain steady with 120 signals in the last 90 days.