12+ brands ride FIFA World Cup wave with Rs 10-20 cr sponsorships on Zee
QSR, TV, beer and FMCG players including McDonald's, LG, Budweiser, Mahindra, Diageo and Apple are leaning into FIFA World Cup tie-ups. Zee has locked 12+ advertisers at Rs 10-20 cr packages, while large-screen TV sales doubled and demand jumped 15-20% on themed campaigns.
Indian brands across QSR, TV, beer and FMCG are leveraging Fifa World Cup with sponsorships, themed meals and in-store experiences. Zee, the broadcaster, has signed 12+ advertisers including Mahindra, Diageo and Apple at Rs 10-20 crore packages.