Snitch
Ask about this →0 mentions · last seen 6/5/2026
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Bombay Shaving Co, Snitch pivot from celebrity ads to always-on creator networks as influencer ROI plateaus
EY pegs India's influencer marketing at ₹3,375 cr by 2026, but brands report a performance ceiling. D2C players like Bombay Shaving Company and Snitch are blending macro, mid and micro creators with performance-marketing discipline, shifting budgets from one-off celebrity campaigns to persistent creator pipelines.
ET Brand Equity · 5/26/2026, 4:26:28 AM
India retail adds 191 stores across 155 brands in September; consumer firms raise Rs 3,050 cr
September 2025 saw 155 brands open 191 stores, with North (34%) and South (29%) leading expansion. Funding topped Rs 3,050 cr (~$375M), anchored by Urban Company's Rs 854 cr round, Curefoods Rs 160 cr, Petpooja Rs 137 cr, Hocco Rs 115 cr, and Blue Tokai $25M.
India Retailing · 5/14/2026, 1:27:59 AM
India retail logs 30+ store launches and $62.7M in fresh capital in June 2025
Fashion led with 14 openings spanning MiniKlub, BHPC, Kalpraag, Benetton, House of Rare, Juicy Couture and True Religion. QSR/coffee added momentum with 11 Third Wave outlets. Funding was headlined by Snitch's $40M Series B, alongside Aukera ($15M), Pepperfry ($5.2M), Naagin ($2.1M) and Khari Foods (₹3cr).
India Retailing · 5/14/2026, 1:25:51 AM