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Instamart's protein orders surge 150% in two years as eggs, paneer top carts
Swiggy Instamart's protein catalogue has scaled to 10,000 SKUs, with protein snacks up 300% YoY, yoghurt 280% and milk/shakes 225%. Tier-II cities Nagpur, Jaipur and Guwahati are accelerating demand alongside metros, with one cart hitting ₹2.71 lakh.
Business Today · Latest · 5/27/2026, 3:51:54 AM