Deloitte
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Gen Z to drive 45% of India's $250B e-commerce by 2030 as funnel collapses into creator-led loops
Deloitte-Google pegs 220M Gen Z shoppers reshaping retail: Amazon Fashion's Gen Z share jumped to 52% from 30%, Myntra is ~50% Gen Z, creator-led GMV heads to $25B and quick commerce to $50B by 2030. AR lifts revenue 20%, AI boosts profitability 30-35%.
ET Small Business · 5/18/2026, 9:12:48 AM
Brand-only buying halves to 10% as private label and hybrid baskets reshape CPG shelves
Zappi's 2026 CPG report shows brand-loyal shoppers collapsed from 21% to 10% while 32% now pick the cheapest option. Hybrid baskets jumped from 53% to 67%, 80% of US consumers rate private label equal or better, and SKU rationalization can lift sales 2-5pp with up to 400bps margin gains.
Total Retail · 5/15/2026, 1:47:49 AM