Liquid IV
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Zydus Wellness pushes Glucon-D into sports hydration, challenging Gatorade's 50%+ grip
The 93-year-old glucose brand debuts Recharge RTD (Rs 60/500ml) and sachets (Rs 165/5-pack), with Milind Soman as ambassador. It enters a Rs 650-700 crore category growing 10-12% annually, where Gatorade holds over 50% share. Pricing, sugar perception, and category penetration remain hurdles.
Financial Express · BrandWagon · 5/14/2026, 1:32:32 AM