Strategists say controversy's hit on Ranveer Singh's endorsement portfolio—Adidas, Head & Shoulders, Thums Up, MakeMyTrip, Sugar Cosmetics—will be negligible. Per-deal economics remain at Rs 3.5-5 crore per endorsement, Rs 2-4 crore shoot day fees, Rs 80 lakh per sponsored post, backed by recent box-office momentum.

ET BrandEquity · 6/1/2026, 4:04:46 AM