India's UPI rail processed 23.2 billion transactions worth Rs 29.90 lakh crore in May 2026, averaging 748 Mn daily transfers and Rs 96,465 crore in daily value. Volumes grew 3.8% MoM. PhonePe leads with 46.2% share, followed by Google Pay (33%) and Paytm (8%); smaller apps are pushing NPCI for a level playing field.

Entrackr · Newsletter · 6/1/2026, 4:37:37 AM

Flipkart's new 'GRWM GRWM' fashion event aggregates 10 lakh products across 50+ brands, signalling a push to capture Gen Z get-ready-with-me discovery behaviour. Parallel signals: Narasu's Coffee scales South India retail to 78 stores and grows distributors from 42 to 150; Taali x Pokémon snacking tie-up targets younger consumers.

YourStory · Capital · 5/29/2026, 1:14:25 PM

Flipkart's Gen Z-focused fashion event aggregates 10 lakh products from 50+ brands. Narasu's Coffee pushes beyond 78 stores into Bengaluru and Amaravati, scaling distributors from 42 to 150. Taali ties up with Pokémon for a snack collab as consumer brands chase younger cohorts.

YourStory · 5/29/2026, 1:14:23 PM

PhonePe processed 10.33 billion UPI transactions in April 2025, its second straight month above the 10 bn mark, commanding 46.2% volume and 49.3% value share worth Rs 14.31 lakh crore. Google Pay (7.36 bn) and Paytm (1.77 bn) trailed. Grocery led merchant categories with 3.72 bn transactions worth Rs 80,449 crore.

Entrackr · 5/27/2026, 9:38:24 AM