Vadilal
Ask about this →0 mentions · last seen 6/5/2026
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Amul, Mother Dairy raise milk prices 2.5-3.5% after nearly a year
Amul Gold 500ml moves to ₹35 from ₹34; T Special 1L to ₹66 from ₹63; Taaza 1L to ₹57 from ₹55. Hike cites higher cattle feed, packaging and fuel costs, following last revision in May 2025. Listed dairy peers Hatsun Agro, Dodla, Heritage Foods, Parag Milk in focus.
The Hindu BusinessLine · 5/14/2026, 1:52:46 AM
Amul, Kwality Wall's, Mother Dairy escalate 'thanda' ad war as summer ice cream battle heats up
Ice cream majors are splitting summer ad spends between TV nostalgia plays and digital influencer content, while layering quick-commerce tie-ups with Blinkit, Zepto and Swiggy Instamart. Regional vernacular creatives and freezer visibility are emerging as decisive levers as the category chases double-digit growth.
ET BrandEquity · 5/14/2026, 1:08:36 AM