Speed Post
Ask about this →0 mentions · last seen 6/5/2026
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India Post rides Parle Melody meme wave with '24SpeedPost' campaign after Modi-Meloni moment
Parle's Melody toffee scored unexpected global visibility after a viral PM Modi-Meloni exchange drew 172M+ views. India Post jumped on the meme with '24SpeedPost' creatives, while Parle publicly thanked Modi - a rare organic earned-media windfall for a legacy FMCG brand.
NDTV Profit · 5/21/2026, 12:00:49 PM