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India's live-events market to hit Rs 19,500 cr by 2028 as brands chase experiential spend
Organised live events, now Rs 13,000 cr, are projected at Rs 19,500 cr by 2028. Nykaa, RuPay, H&M, Diageo and BookMyShow are anchoring concerts, festivals and comedy tours to capture middle-class discretionary wallets, with Coldplay (Rs 641 cr) and Diljit (Rs 943 cr) tours setting new benchmarks.
Financial Express · BrandWagon · 5/29/2026, 12:08:31 AM
Legacy acts power India's concert economy; Coldplay Ahmedabad alone unlocks Rs 641 cr in ancillary spend
BookMyShow and Zomato Live ride a 19% CAGR live-music boom, with Bryan Adams clocking 75,000 tickets and every Rs 100 ticket triggering Rs 585 in retail, F&B and travel spend. Gen Z drives 55-60% of large-concert audiences across nine metros, and 5.6 lakh concert travellers (+18%) are reshaping weekend retail footfall in host cities.
Financial Express · BrandWagon · 5/17/2026, 3:02:52 AM