India's live-events market to hit Rs 19,500 cr by 2028 as brands chase experiential spend

Organised live events, now Rs 13,000 cr, are projected at Rs 19,500 cr by 2028. Nykaa, RuPay, H&M, Diageo and BookMyShow are anchoring concerts, festivals and comedy tours to capture middle-class discretionary wallets, with Coldplay (Rs 641 cr) and Diljit (Rs 943 cr) tours setting new benchmarks.

India's organised live-events market to grow from Rs 13,000 cr to Rs 19,500 cr by 2028 as brands chase experiential spend.

Financial Express · BrandWagon · 5/29/2026, 12:08:31 AM · Ask about this →

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