Parachute Advansed
Ask about this →0 mentions · last seen 6/5/2026
Signals
Marico cracks open Rs 10,000 cr shampoo category with Parachute Advansed protein play
Marico extends its coconut franchise into shampoos via Parachute Advansed Protein, chasing 80-90 crore mass consumers with region-specific variants, Re 1 sachets and eight pack formats spanning general trade, modern trade, e-commerce and quick commerce in a category growing 9-10% annually.
ET Retail · 6/4/2026, 7:50:02 AM
Marico's Parachute Advansed enters Rs 10,000-cr shampoo market with Protein variant
Marico extends its flagship Parachute Advansed brand into hair cleansing, taking on HUL and P&G in a Rs 10,000-crore category growing 9-10% annually. The move supports Marico's Rs 20,000-crore FY30 revenue ambition and broadens its premium personal care footprint beyond hair oils.
ET Small Business · 5/26/2026, 11:28:46 AM
Marico breaks into ₹10,000 cr shampoo market with Parachute Advansed Protein range
Marico is making its most significant category extension in years, launching Parachute Advansed Protein Shampoo across 8 variants and pack sizes from Re. 1 sachets to 1.2L bottles. The damage-repair play leverages coconut equity to attack a shampoo category growing 9-10% annually.
NDTV Profit · 5/26/2026, 10:11:38 AM