Havmor
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Blinkit's 'Scream for Ice Cream' challenge turns shouting into summer discounts
Blinkit has rolled out a gamified in-app campaign where users shout for 15 seconds to unlock tiered discounts on ice creams from Amul, Kwality Walls and Havmor. The viral mechanic is designed to spike summer impulse orders and deepen brand-tie-ins on the quick-commerce platform.
Business Today · Latest · 5/18/2026, 11:29:07 AM
Amul, Kwality Wall's, Mother Dairy escalate 'thanda' ad war as summer ice cream battle heats up
Ice cream majors are splitting summer ad spends between TV nostalgia plays and digital influencer content, while layering quick-commerce tie-ups with Blinkit, Zepto and Swiggy Instamart. Regional vernacular creatives and freezer visibility are emerging as decisive levers as the category chases double-digit growth.
ET BrandEquity · 5/14/2026, 1:08:36 AM