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0 mentions · last seen 6/5/2026

Signals

ASUS targets 30% India-made laptops by 2026, pushes into 620+ districts via Dixon tie-up

ASUS India is scaling local manufacturing with Dixon from 10% to 30% of sales by 2026, while expanding retail reach to 620 districts, 2,000 talukas and 320 exclusive stores. Q1 2026 shipments rose 30%, lifting market share to 21.7% as it eyes the No.1 consumer PC spot beyond metros.

CNBC-TV18 · Companies · 6/1/2026, 10:58:08 AM

Dixon loses ground to Bhagwati in India smartphone EMS as PLI sunset triggers price war

Dixon Technologies' share of India's Android contract manufacturing slipped to 32% from 37%, while rival Bhagwati Products climbed to 17% from 14%, doubling Q4 revenue to ₹4,800 crore on Oppo, Vivo and Realme orders. PLI scheme wind-down is intensifying margin pressure across the sector.

ET Retail · 5/26/2026, 5:32:02 AM

Smartphone brands rebadge budget models with 50-60% price hikes, squeezing entry-tier demand

Over 130 budget smartphone SKUs in India have been relaunched under new names at 50-60% higher prices, as brands offset component and forex pressures. Counterpoint and Omdia flag a 10-11% shipment decline in 2026, with assemblers like Dixon Technologies set to feel the volume hit.

ET Retail · 5/20/2026, 3:59:44 AM

Same phones, new names: India brands hike budget smartphone prices 50-60% via stealth relaunches

Over 130 budget smartphone models in India have been repriced 50-60% higher under fresh names, as brands absorb component cost surges and forex pressure. Counterpoint and Omdia warn 2026 shipments could fall 10-11% as price-sensitive buyers delay upgrades, squeezing assemblers like Dixon Technologies.

ET Small Business · 5/19/2026, 7:36:39 PM