IDSA report shows India's direct selling industry grew just 4% to Rs 23,021 crore in FY25, with 58% of 93 lakh direct sellers flagging Amazon, Flipkart and quick-commerce as a key competitive threat. Wellness leads category mix at 60%, cosmetics 26%; Maharashtra tops states at 15.31%.

ET Retail · 5/20/2026, 6:05:20 AM