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0 mentions · last seen 6/5/2026

Signals

India's live-events market to hit Rs 19,500 cr by 2028 as brands chase experiential spend

Organised live events, now Rs 13,000 cr, are projected at Rs 19,500 cr by 2028. Nykaa, RuPay, H&M, Diageo and BookMyShow are anchoring concerts, festivals and comedy tours to capture middle-class discretionary wallets, with Coldplay (Rs 641 cr) and Diljit (Rs 943 cr) tours setting new benchmarks.

Financial Express · BrandWagon · 5/29/2026, 12:08:31 AM

Paytm, Razorpay, Pine Labs Tap Anthropic's Mythos AI To Stress-Test Against AI-Native Cyber Threats

India's top fintechs have approached Anthropic for access to its Mythos red-teaming tool as the Finance Ministry forms an SBI-led panel to assess AI-native cyber risks to banks and payment rails ahead of Q4 FY26.

Inc42 · 5/17/2026, 5:30:00 PM