At Goafest 2026, Boat co-founder Aman Gupta urged brands to empower younger employees and lean into subcultures rather than safe playbooks. He framed Boat's IPO as optional, not urgent, crediting challenger-celebrity bets and sharper product focus for the brand's growth trajectory.

ET Brand Equity · 5/20/2026, 7:15:08 PM

An internal grooming memo barring bindis and tilaks leaked online, triggering a 5-6% stock slide and Rs 4,500 crore in lost market cap. CEO Peyush Bansal apologised and rolled out a standardised in-store style guide, a textbook case of how fast cultural missteps now hit listed retail equity.

Financial Express · BrandWagon · 5/14/2026, 1:31:26 AM