Naturals
Ask about this →0 mentions · last seen 6/5/2026
Signals
Amul, Kwality Wall's, Mother Dairy escalate 'thanda' ad war as summer ice cream battle heats up
Ice cream majors are splitting summer ad spends between TV nostalgia plays and digital influencer content, while layering quick-commerce tie-ups with Blinkit, Zepto and Swiggy Instamart. Regional vernacular creatives and freezer visibility are emerging as decisive levers as the category chases double-digit growth.
ET BrandEquity · 5/14/2026, 1:08:36 AM