Goafest 2026's top creative honors went to Mountain Dew's Darescore (QR-coded bottles grading mountain difficulty), Kansai Nerolac's Barefoot Journey (heat-reflective temple walkways cooling surfaces by ~15°C), and Perfetti's Center Fruit GenAI voice campaign in Indian dialects—signaling tech-led brand storytelling as the new creative benchmark.

Financial Express · BrandWagon · 5/26/2026, 5:22:50 PM