Tata's Tanishq launched its Kundan Stories collection via a 40-foot holographic projection at Mumbai's Bandra Bandstand on 23-24 April 2025, timed to Akshaya Tritiya and wedding season. Partnering Laqshya Media and Inventech, the 200-hour build spotlights traditional kundan craftsmanship through experiential OOH.

Retailers Association of India (HTML list) · 5/15/2026, 1:13:14 AM