Post-IPO Chtrbox head Raj Mishra backs ASCI's crackdown on 1,609 misleading influencer ads, with 97.3% of violations on digital. Flags shift to performance-linked deals forcing rate rationalisation, and positions AI influencers as complements to human creators in the $250B global creator economy.

The Hindu BusinessLine · 6/1/2026, 1:05:13 AM

QYOU-owned Chtrbox raised Rs 42.86 crore in its IPO and is positioning itself as the infrastructure layer for India's creator economy, projected to hit $1 trillion by 2030. With Flipkart, Amazon, Godrej and Olay on its roster, it's now expanding into MENA from Dubai.

YourStory · Capital · 5/19/2026, 5:33:24 AM