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0 mentions · last seen 6/5/2026

Signals

India's live-events market to hit Rs 19,500 cr by 2028 as brands chase experiential spend

Organised live events, now Rs 13,000 cr, are projected at Rs 19,500 cr by 2028. Nykaa, RuPay, H&M, Diageo and BookMyShow are anchoring concerts, festivals and comedy tours to capture middle-class discretionary wallets, with Coldplay (Rs 641 cr) and Diljit (Rs 943 cr) tours setting new benchmarks.

Financial Express · BrandWagon · 5/29/2026, 12:08:31 AM

Trident Hotels pitches business travellers on BKC, Nariman Point, Gurgaon and Hyderabad locations

Sponsored Forbes India feature positions Trident's four-city portfolio for corporate travellers, citing proximity to commercial hubs like NMACC and Jio World Plaza, customisable meeting venues, club lounges, butler service and EV charging across Mumbai, Gurgaon and Hyderabad properties.

Forbes India · 5/20/2026, 7:37:51 AM